McLaren P12 Launch Teaser – Directors Cut

MarshmallowLaserFeast were approached by McLaren to make a teaser for the »P12« presumably to be shown at the Mondial de L’Automobile auto show in Paris. What’s a lot cooler is their approach using a back and forward moving screen displaying slices of the 3D scenery, captured by a long exposure camera. We tip our hats, Marshmallows. Oh and we’re still mad at the quadrocopters …

Concept, Design, Art Direction and Technical Direction: MarshmallowLaserFeast in collaboration with James Medcraft
Software Design and Development: Raffael Ziegler
Sound Design: Tom Halstead